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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A) Identify the message as an ad
B) Monitor what others are doing on your behalf
C) Tell recipients how to opt out of receiving future email from you
D) Honor opt-out requests promptly
E) Tell recipients where you're located
F) Don't use false or misleading header information
G) Don't use deceptive subject lines

2. LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A) Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
B) Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
C) Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
D) Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.

3. An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A) Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
B) Run a dynamic list based on the Marketing Cloud Account Engagement campaign
C) Look for the original list based on the Marketing Cloud Account Engagement campaign
D) Run an automation rule based on the Marketing Cloud Account Engagement campaign

4. How many Engagement Programs can run at one time

A) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
B) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
C) Always 100
D) Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

5. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Send the prospects a monthly newsletter with product demos or free trial offers.
B) Create an engagement program to send educational content and notify sales if they engage.
C) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
D) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

Solutions: