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Google adwords-display Exam Syllabus Topics:

SectionObjectives
Topic 1: Audience Targeting- In-market and custom intent audiences
- Demographic and affinity audiences
Topic 2: Measurement and Performance- Attribution models and performance evaluation
- Campaign reporting and analytics
Topic 3: Display Advertising Fundamentals- How Display campaigns work
- Google Ads Display Network basics
Topic 4: Ad Formats and Creative- Image and video ad formats
- Responsive display ads
Topic 5: Bidding and Optimization- Smart bidding strategies
- Conversion tracking and optimization

Google Display Exam Practice Test Sample Questions:

Question #1

Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?

  • A. Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
  • B. Yes, Google AdWords does allow customers to choose language and locations for a premium price.
  • C. No, Google AdWords doesn't target language or locations.
  • D. No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #2

Which of the following reports shows the details of your ad groups' performance?

  • A. Placement
  • B. Ad group
  • C. Demographic
  • D. Geographic
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #3

According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

  • A. Opportunity to participate on multiple platforms, allowing portability of content
  • B. Access to the largest inventory of professional and user-generated videos in the world
  • C. Ability to engage with a massive community that is already interacting with the content
  • D. Online presence to sell items in an auction-style format using Google Checkout
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #4

Mary wants to participate in a reservation campaign on YouTube for her company. She has been working with some designers to create ads, videos, and other content for the campaign. YouTube offers four types of reservations; which one of the following is NOT one of the reserved media placements available on YouTube?

  • A. YouTube Run-of-Site
  • B. YouTube Homepage
  • C. Partner Watch Pages
  • D. AdWords Auction
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #5

You are a consultant to Mary's company for her Google AdWords account. Mary would like to
target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this scenario?

  • A. Mary will need to create a YouTube account for her company in order to purchase ads on Y ouTube.
  • B. Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.
  • C. Mary can use your YouTube account for her company in order to get her ads on YouTube.
  • D. Mary does not need to open a YouTube account as Google AdWords already appear on YouT ube.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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