[Jan-2022] The Best Salesforce Marketers Marketing-Cloud-Administrator Professional Exam Questions
Try 100% Updated Marketing-Cloud-Administrator Exam Questions [2022]
Marketing Cloud Administrator Exam Introduction
The Salesforce Marketing Cloud administrator exam measures a candidate’s knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.
NEW QUESTION 27
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. List Hygiene
- B. Engagement
- C. Authentication
- D. Content
Answer: A,C
NEW QUESTION 28
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Last Purchase Date
- B. Ages in Household
- C. Lifetime Purchase Value
- D. Proximity to Store
- E. Conversion Rate
Answer: A,C,E
NEW QUESTION 29
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. Native execution of a Server-side JavaScript activity.
- B. The option to convert a qualified Lead to a Contact.
- C. The ability to send an email to a Salesforce audience.
- D. Flexibility to wait based on duration or a specific time.
Answer: B
NEW QUESTION 30
Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
- A. Subscriber
- B. Link
- C. Account
- D. Email
Answer: D
NEW QUESTION 31
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. Pre-warmed IP address can be purchased from Salesforce
- B. All of NTO's accounts should be on the same stack
- C. Send volume is large enough to maintain a positive or neutral reputation
- D. Length of time needed to pause sending is greater than one month
Answer: B,C
NEW QUESTION 32
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
- A. Upon receiving an email, all tracked links start with click.email.nto.com
- B. Cloudpages personalized URLs are served from cloud.email.nto.com
- C. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
- D. Users receive Marketing Cloud password reset emails from help@email nto.com
Answer: A,B
NEW QUESTION 33
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
- A. Goals are created to evaluate journey performance.
- B. Each contact is assigned an individual goal.
- C. Goal target statistics are stored in a data extension.
- D. Goals can act as exit criteria.
- E. Contacts are evaluated against the goal after a wait activity.
Answer: A,D,E
NEW QUESTION 34
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Email Studio > Email > Tracking > Sends
- B. Analytics Builder > Reports > Email Send Report
- C. Studio > Email > Subscribers > All Subscribers
- D. Contact Builder > All Contacts > Email
Answer: B
NEW QUESTION 35
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
- A. Run Completion within the File Drop Automation
- B. RuntimeError within the File Drop Automation
- C. Notation Settings within the Import File Activity
- D. External Key within the Import File Activity
Answer: C
NEW QUESTION 36
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Preference Center link and a link to the business website
- B. Preference Center link and physical mailing address
- C. Business name and physical mailing address
- D. Business name and a link to the business website
Answer: B
NEW QUESTION 37
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers
- A. The consultant should enable deep linking in Marketing Cloud Connect configuration.
- B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- C. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
- D. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
Answer: A,B
NEW QUESTION 38
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
- A. Only active email subscriber are counted.
- B. There are overlapping contacts in each of the channel
- C. Synchronized contacts are only counted after sending
- D. Mobile subscribers are not counted as contacts.
Answer: A
NEW QUESTION 39
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- A. Apply the Marketing Cloud for AppExchange User option as well
- B. Apply the appropriate user mappings in the CRM configuration
- C. Apply the administrator and Marketing Cloud Administrator permission sets to user
- D. Reset al passwords to force new tokens
Answer: C
NEW QUESTION 40
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?
- A. Burst Sending
- B. Send Throttling
- C. Marketing Cloud Connect
- D. Journey Builder Triggered Sends
Answer: A
NEW QUESTION 41
How are publication lists used in the Marketing Cloud?
- A. To manage subscribers in guided and triggered email sends.
- B. To build dynamic content rules by subscriber type.
- C. To send communication to all subscribers, regardless of opt -in status.
- D. To allow subscribers to opt-down/out instead of unsubscribing from all.
Answer: D
NEW QUESTION 42
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
- A. Transfer the campaign manager's permissions to a new user
- B. Delete the campaign manager's user and create a new user
- C. Deactivate the campaign manager's license and assign it to the new user
- D. Disable the campaign manager's user and create a new user
Answer: D
NEW QUESTION 43
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Data Filter
- B. Suppression list
- C. Template-based emails
- D. Automation StudioTerm
- E. Triggered Send
Answer: A,C,D
NEW QUESTION 44
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles can only be edited by the user who created the role initially.
- B. Custom roles override an individual user's granular permission assignments.
- C. Custom roles are only available within the business in which they were created.
- D. Custom roles areavailable on their Marketing Cloud account.
Answer: B
NEW QUESTION 45
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Marketing-Cloud-Administrator Exam Questions Get Updated [2022] with Correct Answers: https://examcollection.prep4king.com/Marketing-Cloud-Administrator-latest-questions.html
