Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A) Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
B) Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
C) Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
D) Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.

2. LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A) The prospects were on a suppression list used on the operational list email send.
B) The prospects were set to "true" for opted out and set to "false" for do not email.
C) The prospects are opted out of the list used on the operational list email send.
D) The prospects were set to "false" for opted out and set to "true" for do not email.

3. "LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A) Review existing forms and landing pages to understand what data needs to be collected.
B) Filter existing prospect records to see which custom fields have the most data.
C) Ask their accounting team to review and select the five most helpful fields.
D) Pull a report of the data they intend to use for segmentation purposes.

4. LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A) Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
B) Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
C) Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
D) That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.

5. How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A) Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
B) Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
C) Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
D) Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

Solutions: