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Updated: Jul 06, 2026

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Marketing Cloud Administrator Certification Exam formate are as follow

Format: Multiple choices, multiple answers

  • Length of Examination: 105 minutes
  • Number of Questions: 60
  • Language: English
  • Passing score: 67%

Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:

TopicDetails
Topic 1
  • Digital Marketing Proficiency: This section of the exam describes governance and compliance with digital marketing functions. It covers understanding various best practices of security related to permissions, information, and PII.
Topic 2
  • Subscriber Data Management: In the given scenario, it helps to explain the contact model and assess the quality of information in addition to explaining profile center concepts.
Topic 3
  • Maintenance: In this section of the exam, solutions are defined related to extracting information and producing reports. It also covers monitoring a Marketing Cloud account and how to assess the advantages of additional Marketing Cloud products.
Topic 4
  • Setup: This section of the exam deals with the implementation of the configuration of business units, password security, and permissions. It also covers finding out how to set up integrations and explains features in Setup Home. It also helps to explain Marketing Cloud extension products.
Topic 5
  • Channel Management: This section of the exam describes the setup of Mobile Studio and how in a provided scenario Email Studio is used. It deals with the configuration of Social Studio and Advertising Studio.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

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