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Last Updated: Jul 19, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management | 20% | - Contact/account fields and views - Data import, export, and standardization - Standard and custom objects - Data prioritization and deduplication |
| Topic 2: Eloqua Fundamentals & Architecture | 15% | - Platform overview and navigation - Security settings and user management - System architecture and data model |
| Topic 3: Implementation Overview | 10% | - Key milestones and deliverables - Client documents and required stakeholders - Implementation services and offerings |
| Topic 4: Automation & Campaigns | 15% | - Lead scoring and segmentation - Campaign Canvas configuration - Program Builder and Program Canvas - Automation logic and flow design |
| Topic 5: CRM Integration & Additional Services | 10% | - AppCloud and external services - CRM integration setup - Reporting and analytics |
| Topic 6: Tracking & Assets | 10% | - Microsites and landing pages - Form creation and configuration - Tracking script integration - External form integration |
| Topic 7: Email & Preference Management | 10% | - Unsubscribe management - Subscription and preference centers - Email configuration and personalization |
| Topic 8: Branding & Deliverability | 10% | - Bounce and complaint management - IP warming and deliverability strategies - Email groups and domain configuration |
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