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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client provides the following two data streams:
Data Stream 1:

The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?

A)

B)

C)

D)

2. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

A) Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
B) Scalability - future data streams that will follow similar logic will be automatically harmonized.
C) Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
D) Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
E) Ease of Maintenance - the logic is written and populated in one centralized place

3. An implementation engineer is requested to create the harmonization field - Magician This field should come from multiple Twitter Ads data streams, and should follow the below logic:

Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?

A) Create a second Pattern for Media Buy Name
B) Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension
C) Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
D) Create a second Pattern for Media Buy Name and apply two Classification Rules (one for 'Messi' and another for Ronaldo') for the final Harmonized Dimension.

4. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

A) 1
B) 3
C) 0
D) 2

5. What Is a disadvantage of using a Vlookup formula?

A) It allows classifying data only on a basis of mutual entity keys.
B) It cannot be used more than once from the same data stream.
C) Can return values only from the same data stream type
D) Could extend processing time of data streams.

Solutions: