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CIMA Managing Finance in a Digital World Sample Questions:

1. A PESTEL analysis (political, economic, social, technological, ecological and legal) is used by marketing to monitor its macro environment. Select THREE examples of economic factors

A) Interest rates
B) New ways of distribution
C) Social mobility
D) Consumers' propensity to save
E) The introduction of new legislation relating to business tax
F) The rate of inflation

2. A manufacturing company had major issues with quality standards and as a result received a number of complaints from its customers.
Due to this the company's senior management has considered some new objectives for the business.
Which of the following comply with all requirements of a SMART objective and will help to overcome this issue?
Select ALL that apply.

A) To reduce the number of complaints due to quality issues by 28% by the end of the year.
B) To reduce the number of complaints from 754 to 450 as soon as possible
C) To increase output from 2,500 units per hour to 3,500 units per hour within a year.
D) To reduce quality issues significantly within eight weeks.
E) To reduce the current level of defects from Oper 1,000 to 35 per 1,000 by the end of the month.
F) To reduce defects from 53 per 1000 to 35 per 10,000 within 10 months.

3. A company is charging a high price for a product to individuals who are prepared to pay a premium for a new, innovative product Whilst doing this they are facing high marketing costs Which stage of the product lifecycle is this product at?

A) Growth
B) Shakeout
C) Introduction
D) Maturity

4. Following scandals such as Enron and legislation such as Sarbannes-Oxley in the US, the emphasis of the finance function of many entities has changed. This has led to which of the following?

5. Which of the following would be a disadvantage of the use of 'big data'?

A) Increased volume of unstructured data
B) Increased speed of decision making
C) Increased system requirements
D) Increased relevance of decisions

Solutions: