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Salesforce EEB-101 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Tracking & Reporting10%- Interpreting results and optimization
- Standard reports and dashboards
- Key metrics (open, click, bounce, conversion)
Topic 2: Email Creation & Testing25%- Sender authentication (SPF, DKIM, DMARC)
- Email Studio tools and editors
- Dynamic content and personalization
- Preview, test send, and validation
Topic 3: Subscriber & Data Management25%- Import/export and data quality
- Segmentation and audience creation
- Subscriber status and preferences
- Data extensions and list management
Topic 4: Sending & Automation20%- Journey Builder fundamentals
- Triggered emails and transactional sends
- Guided sends and user-initiated sends
- Automation Studio basics
Topic 5: Email Marketing Concepts & Best Practices20%- Deliverability and sender reputation
- Email marketing fundamentals
- Email design and accessibility best practices
- Compliance and regulations (CAN-SPAM, GDPR, CASL)

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question #1

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

  • A. Send both email and SMS to ensure subscribers get NTO's messages.
  • B. Create one Entry Source for each messaging channel.
  • C. Ensure preferred channel is available in subscriber data.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #2

Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

  • A. Dynamic Content Block
  • B. Reference Content Block
  • C. Einstein Content Selection
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #3

A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

  • A. Exclusion Script
  • B. DoNotTrack Attribute
  • C. Consent Management
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #4

The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

  • A. Einstein Copy Insights
  • B. Einstein Recommendations
  • C. Einstein Messaging Insights
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #5

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

  • A. Overwrite
  • B. Append
  • C. Add and Update
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for Prep4King members. You can sign-up / login (it's free).

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