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Updated: May 31, 2026
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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
A) Fire Event
B) File Transfer
C) Import File
2. Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?
A) conversion
B) linkname
C) alias
3. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
A) Einstein Engagement Scoring
B) Google Analytics Audience
C) Path Optimizer
4. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
A) An Interactive Email Form that links to a confirmation page
B) An all-to-action button that links to the feedback form
C) A Salesforce Survey block called in by an AMP script function
5. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?
A) Remove the bounced addresses before the next send.
B) Nothing - bounce rates up to 30% are acceptable.
C) Continue monitoring the bounce rate for changes.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A |
Many real questions' answers are on this dumps. I advise you pay attention to the dumps and make sense of every question. Good dumps.
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