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Updated: Aug 26, 2026
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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Loyalty Management Accredited Professional Exam |
| Exam Number: | AP-212 |
| Certificate Validity Period: | Unlimited (no expiration) |
| Available Languages: | English |
| Passing Score: | 68% |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 60 |
| Exam Price: | $200 USD |
| Exam Format: | Multiple Choice, Multi-Select |
| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Platform App Builder |
| Sample Questions: | Salesforce AP-212 Sample Questions |
| Exam Way: | Online proctored exam (available at testing centers or via remote proctoring) |
| Pre Condition: | Recommended: Salesforce Administrator certification and hands-on experience with Loyalty Management |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/loyaltymanagement |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Points and Rewards Management | 20% | - Process point transactions (earning, redeeming, adjusting) - Configure reward types and catalogs - Implement point expiration and adjustment rules - Manage loyalty currency (points) operations |
| Topic 2: Loyalty Management Fundamentals | 15% | - Identify key business outcomes loyalty management drives - Explain loyalty program types and structures - Describe the core concepts of loyalty management |
| Topic 3: Analytics and Reporting | 10% | - Analyze member engagement and program performance - Monitor loyalty metrics and KPIs - Use Loyalty Management reporting features |
| Topic 4: Member Management | 20% | - Implement member lifecycle stages - Configure member tiers and benefits - Manage member enrollment and registration - Create and manage loyalty program members |
| Topic 5: Loyalty Program Configuration | 25% | - Configure earning and redemption rules - Design tier structures and qualification criteria - Set up loyalty programs, rules, and promotions - Implement program mechanics and journey milestones |
| Topic 6: Partner Management | 10% | - Configure loyalty partners and relationships - Manage partner program participation - Set up partner earning and redemption rules |
Question 1
How is Loyalty Management data, including Loyalty Program, Loyalty Tier, and Member Benefits made available in Salesforce CDP?
A. Configure Loyalty Management Bundle Data Mappings.
B. Configure Loyalty data in the CDP through S3 buckets (Cloud).
C. Configure the Loyalty Data Accelerator Package.
D. Ensure Loyalty data is enabled and mapped in the CDP daily.
Question 2
For the integration of Loyalty Management and Service Cloud, which two methods should a Technical Consultant use for associating a Loyalty Program Member with a Case?
A. Add the 'Cases' related list on the Loyalty Program Member page layout
B. Add the 'Create Case' action on the Loyalty Program Member page layout
C. Add the 'Associate Program Member' action on Case page layout
D. Add the loyalty Program Members' related list on the Case page layout
Question 3
An airline's Loyalty program offers several ways to accrue points, including:
* Enrollment Bonus
* Member Referral
* Flight Purchase
* Additional information on the member profile.
The Salesforce Administrator must classify the different accrual transaction journals.
What should the administrator configure to meet these requirements?
A. Create a Journal Type for each case.
B. Create a Journal Subtype for each case.
C. Create a custom field on Loyalty Ledger object
D. Create a custom field on transaction journal object
Question 4
A customer from an airline Loyalty program purchases a ticket, which will accrue qualifying and non-qualifying points according to the Loyalty rules.
Which two automations can be used to set up transactions and points accrual?
A. Screen Flow
B. Schedule-Triggered Flow
C. Autolaunched Flow (No Trigger)
D. Evaluation Flow
Question 5
Universal Container sells sports shoes through on eCommerce system. The Loyalty Program Members earn points in real-time with every purchase made.
How can this be built into Salesforce?
A. Create an schedule process to call the external system.
B. Download an app from the AppExchange to connect Salesforce and the external system.
C. Create with the external system to create Transaction Journals.
D. Create customer web service with Order Object
Solutions:
| Question 1 Answer: A | Question 2 Answer: A,D | Question 3 Answer: A | Question 4 Answer: B,D | Question 5 Answer: C |
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