Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A marketing automation specialist must urgently stop a live journey due to a critical error reported in its content.
What happens to the profiles that are currently paused inside a 'Wait' activity within that journey at the moment it is stopped?

A) They are immediately moved to the 'End' of the journey.
B) They are permanently stopped at their current position and will not proceed further.
C) They remain in the 'Wait' activity indefinitely.
D) They are allowed to complete the 'Wait' activity and then proceed to the next step.

2. A channel manager for email is defining how a specific promotional offer should appear when delivered in an email message.
What information is configured within the email "representation" of an offer?

A) The eligibility rules for who can see the offer.
B) The priority score of the offer compared to other offers.
C) The specific content, such as the image URL, click-through URL, and text, that will be rendered in the email.
D) The collection that the offer belongs to.

3. A retail campaign planner is launching a "Fall Welcome Series" for new customers. Company policy dictates that this specific campaign journey must only be active and accept new people during the month of September.
Where in the journey configuration should the planner set these overall start and end dates for the journey's operation?

A) In the properties of the initial 'Audience Qualification' event.
B) In the Journey Properties, before entering the canvas.
C) In a 'Condition' activity at the beginning of the journey to check the date.
D) In the 'Email' activity properties for the first email.

4. A marketing technologist is integrating a web event stream into a journey. The journey is triggered by a unitary event that uses the ECID as its primary identity. However, a step in the journey must send an email, which requires an email address linked to that ECID in the Identity Map.
When the event is triggered, how does Journey Optimizer find the email address needed for the message?

A) Journey Optimizer automatically uses the Identity Map to look up the email address associated with the triggering ECI
B) The technologist must add a "Data Source" lookup activity to manually query the Identity Service.
C) The journey can only use the identity provided in the triggering event.
D) The journey will fail because the triggering event does not contain an email address.

5. A junior marketing associate needs to create a promotional email. A core requirement is that the email must strictly follow the company's brand guidelines, which are embedded in a standard layout including a specific header, footer, and brand colors.
What is the best starting point for the associate to create this new email and ensure brand consistency?

A) Create a new Campaign and add an email action.
B) Create a new email from scratch and manually apply the brand styles.
C) Import an HTML file containing the required layout.
D) Use a pre-existing Content Template that has been designed with the standard brand layout.

Solutions: