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Updated: Jul 28, 2026
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Topics of Adobe Campaign Standard Developer ACE AD0-300 Exam
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Adobe AD0-300 exam dumps will include the following topics:
1. Campaign Management 17%
- Create campaigns, configure campaigns, and determine the correct campaign template.
2. Workflow Management 33%
- Interpret campaign requirements and setup approvals. Ability to solve workflow errors and determine a correct design for a marketing workflow. Ability to build technical workflows and also execute workflows.
3. Data Management 15%
- Ability to import data, export data, and perform data investigations. You should also be able to build lists and configure a predefined filter.
4. Delivery Management 23%
- Creating and configure deliveries. You should also be able to correct proofs for approvals, interpret deliver audits, and deploy a delivery
5. Reporting 10%
- Generating delivery reports, determining the appropriate report(s) to generate, and interpretation of campaign reports.
6. Administration 2%
- Management of users and folder structures.
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Adobe AD0-300 Exam Overview:
| Certification Vendor: | Adobe |
| Exam Name: | Adobe Campaign Business Practitioner |
| Exam Number: | AD0-300 |
| Exam Duration: | 85–100 |
| Certificate Validity Period: | 2 years |
| Available Languages: | English |
| Exam Format: | Multiple choice, Multiple select, Scenario-based |
| Passing Score: | 550 out of 700 (scaled) |
| Exam Price: | $125 USD (global); $95 USD (India) |
| Real Exam Qty: | 50–54 |
| Recommended Training: | Adobe Campaign Official Documentation Adobe Experience League Training |
| Exam Registration: | Adobe Certification Portal Pearson VUE Registration |
| Sample Questions: | Adobe AD0-300 Sample Questions |
| Exam Way: | Online proctored (Pearson VUE OnVUE) or onsite at authorized test centers |
| Pre Condition: | No mandatory prerequisites; recommended 3–6 months hands-on experience with Adobe Campaign |
| Official Syllabus URL: | https://solutionpartners.adobe.com/content/dam/spp_assets/public/public_1/AD0-300_Campaign_Business_Practitioner_EG.pdf |
Adobe AD0-300 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Workflow Design and Automation | 25% | - Use conditional logic and scheduling - Design and configure marketing workflows - Troubleshoot and optimize workflows |
| Delivery and Campaign Execution | 15% | - Manage templates and content - Monitor delivery status - Create and configure email and multi-channel deliveries |
| Segmentation and Audience Targeting | 25% | - Create and manage lists and segments - Build dynamic audiences - Define targeting criteria |
| Reporting and Optimization | 10% | - Generate and interpret campaign reports - Optimize campaign effectiveness - Analyze performance metrics |
| Data Management | 25% | - Manage profiles and schemas - Import, export and cleanse data - Ensure data integrity and compliance |
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