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Updated: Sep 11, 2026
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Facebook 510-101 Exam Overview:
| Certification Vendor: | Meta (formerly Facebook) |
|---|---|
| Exam Name: | Facebook Certified Ads Product Developer II / Meta Certified Advanced Marketing Developer |
| Exam Number: | 510-101 |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | 12 months |
| Exam Format: | Multiple-choice, Scenario-based |
| Available Languages: | Japanese, Spanish, Portuguese (Brazil), English, German |
| Related Certifications: | Meta Certified Marketing Developer (500-101) |
| Exam Price: | USD 150 |
| Real Exam Qty: | 60-70 |
| Passing Score: | 700 out of 1000 |
| Recommended Training: | Meta Blueprint Free Courses 510-101 Official Study Guide |
| Exam Registration: | Meta Blueprint Certification Portal Pearson VUE Meta Exams |
| Exam Way: | Online proctored (Examity / OnVUE) or in-person at Pearson VUE test centers |
| Pre Condition: | Meta Certified Marketing Developer (500-101) certification; 1-2 years of hands-on experience with Meta marketing technologies recommended |
| Official Syllabus URL: | https://asp.facebookblueprint.com/student/collection/248414 |
Facebook 510-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Offline Conversions & Custom Audiences | 20% | - Offline event setup and upload - Custom and lookalike audience creation - Data matching and quality - Privacy and compliance |
| SDK & App Events | 25% | - Android and iOS SDK installation - Impact of privacy frameworks (iOS 14.5+, ATT) - Debugging and testing app events - App event logging and parameters |
| Meta Pixel & Conversions API Implementation | 25% | - Event configuration and prioritization - Conversions API integration - Pixel setup and configuration - Troubleshooting and validation |
| Dynamic Ads & Product Catalogs | 15% | - Product feeds and updates - Catalog creation and management - Dynamic ad setup and optimization |
| Measurement, Troubleshooting & Best Practices | 15% | - Performance measurement and reporting - Diagnostic tools and error resolution - Platform policies and compliance - API usage and rate limits |
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